20% lift in conversion rates by revamping the upper portion of the product page
How much extra will you earn?
Utilize our conversion benefit calculator to identify the additional revenue you can generate with our CRO services!
Let's upscale your conversions?
Claim your free audit below to easily identify areas of improvement on the elements that will help you reach your goals, and unlock the real potential of your business
Want to uncover the issues causing your visitors to abandon their carts?
A beauty brand is dedicated to helping women achieve clear, radiant skin. With the market being oversaturated with skincare products that often fail to deliver results, the brand saw a need for natural skin care products that worked for all skin types. The brand has since helped over 250,000 women discover their inner beauty and achieve healthy, radiant skin.
The brand’s skincare products are designed to empower women and improve their confidence. The brand’s skincare products are quickly becoming popular within the skincare community.
The above-the-fold area of the product page was not lucrative enough to encourage users to convert.
During an analysis of the website, four significant problems were identified above the fold of the page in question. These issues were as follows:
By revamping the design of the above-the-fold area to be more visually appealing and lucrative, we can increase the number of conversions on the website.
An above the fold makeover was done to solve the issue of the page portion not being visually appealing enough to urge users to convert. The following steps were taken as part of the redesign process:
For improving overall performance and conversion rate, we utilized this comprehensive process and effectively addressed the issues by implementing following changes –
To tackle this issue, the website’s copy and messaging was reviewed to ensure that it effectively connects with users’ pain points and emotions. This was done through user research, surveys, and usability testing, to understand what motivates users to take action. Additionally, the hook was presented in sync with the layout of the website and placed more attention on the user’s pain point to make it more relevant.
To address the missed opportunity for creating urgency, a limited-time offer of 10% OFF
was prominently featured above the image slider. It was made sure that this was not easy to miss by using a bold black colour for the rectangular background to clearly communicate the sense of urgency.
To improve navigation on the image slider, navigation arrows and an image thumbnail carousel were added. Users had a preview of the following image and were made aware of the image slider’s functioning, which made it simpler for users to scroll through the images and improved their overall user experience.
To make feature-benefit pointers more engaging, personalised icons were used to make them more visually appealing and break up the monotony. The benefits were highlighted in a more engaging approach, almost a subtle type of storytelling format that made the suggestions more entertaining to read and more relatable.
It’s important to note that these solutions were implemented after conducting thorough A/B testing to ensure that the changes are effective and align with user needs and behaviour.
After implementing the redesign, the website saw a significant increase in the number of conversions. Specifically, there was a 20% increase in the number of users taking the desired action i.e. making a purchase.
Additionally, user engagement metrics such as time on site and pages per session also improved. This indicated that the redesign had a positive impact on the overall user experience and that users were spending more time on the page. The A/B testing also revealed that the redesign resulted in a significant increase in the conversion rate, which was achieved by the new above the fold design.