Google Tag Manager Noscript….?
Once a new Google Tag Manager container is created, the interface asks to place two codes on the website. One in the <head> section and the second Google Tag Manager Noscript right after the opening <body> tag.
But do you know why there are two codes instead of one?
Usually tracking tools, like Google Analytics or others require to place one code on all pages, so how come GTM is different?
The <script> is the essence of the Google Tag Manager. The higher we place it in the code, the sooner it will load. Therefore, marketing and tracking tags will capture the data sooner. As a result, data will be more accurate.
This code is responsible for all the tracking magic that’s happening on a website, creates the Data Layer, initiates triggers to fire, dispatches tags, etc.
The <script> part a heavy lifter which does a lot. Without it, GTM implementation would be simply worthless.
Then why <noscript> snippet required?
How Google Tag Manager Noscript works?
So, when do I need to use Google Tag Manager noscript?
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