39% lift in conversion rates by implementing the data-driven best practices
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The client’s brand specialises in creating skincare products using hemp-derived CBD and other natural ingredients. Their line of products is designed to address various skin concerns, from dryness to acne and ageing. The brand is committed to using sustainable practices, including eco-friendly packaging and ingredients, to reduce their impact on the environment. The brand is dedicated to helping customers achieve healthier skin with their natural, effective products.
The beauty niche site was facing several challenges in converting visitors into customers. The main issues were:
Overall, these issues resulted in a poor user experience and low conversion rates, which was hurting the business and its ability to effectively reach its target audience and generate revenue.
By making several optimization changes to the site, including improving the visual appeal and ease of use, the site could increase AOV and reduce the bounce rate.
To enhance the overall performance and increase conversions, we carried out a comprehensive optimization process that effectively tackled the problems faced by the beauty niche site. The following modifications were made:
These results were a positive indication that the redesign was successful in increasing the overall user experience and encouraging users to take action.
The 39% increase in conversions illustrated that users were responding favourably to the changes made, while the improved engagement metrics showed that users were more engaged with the website after the redesign. This provided useful insights into how different design elements could be used most effectively to encourage conversions.
Overall, this redesign project demonstrated that small alterations can have a significant impact on user behaviour and the overall performance of a website or app.