Adobe Analytics Implementation For US-Based Telecom And Communication Brand
Impact: 95% Backend Match Rate Delivered
Solution From DataVinci
Team DataVinci commenced the task by scoping relevant events and populating the same in the solution design reference document (SDR) created for Web that serves as a unified platform for all updates and additions.
The above process involves trying all the user journeys and identifying relevant events that are important in term of analytics to the client like newsletter subscription, etc
The SDR contains all the information regarding variables, events, rules, etc. that will be/are implemented based on the status.
For the web e-commerce events we suggested the use of datalayer pushes for accurate tracking and also provided the code snippets for the same.
The SDR was divided into 3 sections –
- Event details
- Variable details
- DataLayer brief
Successful Adobe Analytics implementation resulting in 95% backend match rate for a US-based telecom and communication brand, enabling accurate tracking of key metrics and dimensions. Detailed reports were created using the Web Report Suite to meet specific business requirements.