Thumb

prop vs eVar : Adobe Analytics | Permanently solved

prop vs eVar. Hello, my dear reader! Hope this post finds you in super amazing spirits! So, would you like…
Thumb

Marketing Analytics: The Future of Digital Marketing

The business world has been evolving over the years. And marketing is not what it used to be. Today, it’s…
Thumb

Adobe Analytics For Beginners | Dummies Guide

While most digital analysts understand Google Analytics, many can find Adobe Analytics to be a complete mystery. If you are…
Thumb

Google Analytics Settings Variable in Google Tag Manager

One of the Google Tag Manager's feature – Google Analytics settings variable makes Universal Analytics tag management much easier. One…
Thumb

Manage Bounce Rate with GTM

What is a bounce rate? Can we reduce/manage bounce rate with GTM ? Let's first start with definition of bounce…
Thumb

Future of Analytics and Its Effect on Digital Marketing

Data science and machine learning are quickly transforming every industry especially Analytics. From fashion to finance, these technological capabilities are…
Thumb

Top 7 Digital Analytics Market Trends for 2020

Annually, we like to take a moment to think about the top trends for the digital analytics market as we…
Thumb

SDI Toolkit: Adobe Launch Extension Review

SDI Toolkit: Adobe Launch Extension Review. This week I dove into the SDI Toolkit by Search Discovery. While there isn’t…
Thumb

Product String Launch Extension

Product String Launch Extension. Introduction Whether you manage eCommerce sites, Hospitality sites, Lead Gen sites, or other types of sites,…
Thumb

How To Use Timer Trigger in Google Tag Manager?

Google Tag Manager's timer trigger allows to send events to Tag Manager at timed intervals. Use this trigger to measure…