Thumb

Manage Bounce Rate with GTM

What is a bounce rate? Can we reduce/manage bounce rate with GTM ? Let's first start with definition of bounce…
Thumb

Future of Analytics and Its Effect on Digital Marketing

Data science and machine learning are quickly transforming every industry especially Analytics. From fashion to finance, these technological capabilities are…
Thumb

Top 7 Digital Analytics Market Trends for 2020

Annually, we like to take a moment to think about the top trends for the digital analytics market as we…
Thumb

SDI Toolkit: Adobe Launch Extension Review

SDI Toolkit: Adobe Launch Extension Review. This week I dove into the SDI Toolkit by Search Discovery. While there isn’t…
Thumb

Product String Launch Extension

Product String Launch Extension. Introduction Whether you manage eCommerce sites, Hospitality sites, Lead Gen sites, or other types of sites,…
Thumb

How To Use Timer Trigger in Google Tag Manager?

Google Tag Manager's timer trigger allows to send events to Tag Manager at timed intervals. Use this trigger to measure…
Thumb

What is URL variable in Google Tag Manager?

Have you ever been in a situation when you need to extract a part of the URL and turn it…
Thumb

Top 10 Paid Search & PPC Best Practices

Lets review your current PPC best practices to start improving your performance. There are opportunities to revisit the dependable PPC…
Thumb

Firebase Analytics Features and Integrations with Services

At the heart of Firebase is Google Analytics, a free and unlimited analytics solution. Analytics integrates across Firebase features and…
Thumb

Cross Device Reporting in Google Analytics

Previously, conversions followed a “last interaction” attribution model, giving 100% of the conversion credit to the final device that the customer…