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Cohort Analysis Report in Google Analytics

To open the Cohort Analysis report: Sign in to Google Analytics. Navigate to your view. Open Reports. Select Audience > Cohort Analysis.…
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Adobe DTM VS Launch

Adobe DTM VS Launch. As you know, Adobe’s Dynamic Tag Manager (DTM) was replaced with Adobe Launch. One question you’ll…
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Setting up Adobe Analytics for GDPR

Setting up Adobe Analytics for GDPR. There is so much documentation out there for Adobe Analytics and GDPR, it’s hard…
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4 Types of Goals in Google Analytics

There are 4 types of goals in Google Analytics designed to help us make improvements to website and help the…
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Google Tag Assistant For Efficient Work

If you’ve ever used Google Analytics, Google Adwords, Google Tag Manager, or any other Google’s analytics/marketing tools, chances are that…
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Understanding Google Analytics for Firebase

Google introduced Firebase as its new set of tools for the mobile app developer to build, grow, and monetize their…
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Firebase Analytics vs Google Analytics 360: Mobile App Tracking

You may have heard recently that Google released a new unified mobile app platform called Firebase, which includes a new mobile…
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Campaign Tracking in Google Analytics

To track your custom marketing campaigns into Google Analytics, you need to use campaign tags (which are also called UTM…
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Rollup Property in Google Analytics 360

What is a Rollup property in Google Analytics? A rollup property is a GA 360 only feature and unique in…
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How to self-host a Launch Library using the download option

How to self-host a Launch Library using the download option. As mentioned earlier on migrating from DTM to Launch, DTM…