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What is URL variable in Google Tag Manager?

Have you ever been in a situation when you need to extract a part of the URL and turn it…
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Top 10 Paid Search & PPC Best Practices

Lets review your current PPC best practices to start improving your performance. There are opportunities to revisit the dependable PPC…
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Firebase Analytics Features and Integrations with Services

At the heart of Firebase is Google Analytics, a free and unlimited analytics solution. Analytics integrates across Firebase features and…
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Cross Device Reporting in Google Analytics

Previously, conversions followed a “last interaction” attribution model, giving 100% of the conversion credit to the final device that the customer…
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Cohort Analysis Report in Google Analytics

To open the Cohort Analysis report: Sign in to Google Analytics. Navigate to your view. Open Reports. Select Audience > Cohort Analysis.…
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Adobe DTM VS Launch

Adobe DTM VS Launch. As you know, Adobe’s Dynamic Tag Manager (DTM) was replaced with Adobe Launch. One question you’ll…
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Setting up Adobe Analytics for GDPR

Setting up Adobe Analytics for GDPR. There is so much documentation out there for Adobe Analytics and GDPR, it’s hard…
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4 Types of Goals in Google Analytics

There are 4 types of goals in Google Analytics designed to help us make improvements to website and help the…
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Google Tag Assistant For Efficient Work

If you’ve ever used Google Analytics, Google Adwords, Google Tag Manager, or any other Google’s analytics/marketing tools, chances are that…
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Understanding Google Analytics for Firebase

Google introduced Firebase as its new set of tools for the mobile app developer to build, grow, and monetize their…