Author name: Aanchal

Conversion Optimisation Model Discovery

There are several ways to drive conversion optimization efforts in an organization. The choice of operating model depends on: Model 1 – ONGOING CONSISTENT TESTING If an organization wants to have a pure data-driven conversion optimization model such that they meticulously want to assess how the addition/removal/update of any element contributes to the conversion rate […]

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Marketing Attribution And Attribution IQ in Adobe Analytics

In this post today, we shall cover the basics of marketing attribution and how we can use Attribution IQ from Adobe Analytics for our marketing attribution requirements So what is Attribution? Basically Attribution is the process of identifying a set of user actions (“events”) across screens and touch points that contribute in some manner to

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How Cross-device Customer Journey Is Measured in GA4

GA4, built on a completely new architecture, can collect more data and assist you in reaching more insights than ever before. According to Google, with six out of ten internet users purchasing on one device but continuing or finishing on another, being able to uncover the whole user interaction with your website or app across

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