How to Export Google Analytics 4 Data to Google Sheets?

Note: Empower yourself and others by sharing this insightful article on LinkedIn or social media. Let’s build a well-informed community together. Need help? Reach out anytime. 

Introduction

Google Analytics 4 (GA4) is Google’s latest analytics platform, offering businesses deeper insights into user behavior across websites and apps. Unlike Universal Analytics, GA4 prioritizes individual user interactions over session-based tracking, enabling a better understanding of the customer journey. Key features include enhanced reporting, cross-platform tracking, and advanced machine learning insights. It also focuses on privacy and data control, ensuring compliance with regulatory standards while extracting valuable analytics insights.

 

Importance of exporting GA4 Data to Google Sheets:

 

1) Integration: Exported GA4 data can be easily integrated with other data sources and tools within the Google ecosystem, facilitating seamless data analysis and decision-making.

2) Flexibility: Google Sheets provides a flexible environment for manipulating and visualizing data, enabling businesses to create custom reports and dashboards.

3) Customized Analysis: Exporting GA4 data to Google Sheets allows businesses to perform customized analysis tailored to their specific needs and objectives.

4) Automation: By utilizing Google Sheets’ scripting capabilities, businesses can automate data processing tasks, saving time and streamlining workflows.

Exporting GA4 Data to Google Sheets Using Built-in Method

There are two different methods for downloading GA4 data using Built-In Methods, with the help of Reporting Interface which includes downloading data from the Standard Report or Exploration Report.

 

Downloading Data from a GA4 Standard Report

If you want to download the data from a standard report, then click on the “share this report” button and download the CSV file:

Open the downloaded CSV file into Google Sheets by navigating to the File menu > Import:

You should now see the exported data from the GA4 standard report in Google Sheets:

Downloading Data from a GA4 Exploration Report

Navigate to an exploration report and then click on ‘Google Sheets’ from the ‘Export Data’ drop-down menu to download the GA4 data into Google Sheets:

You should now be able to see the exported data from the GA4 Exploration Report in Google Sheets:

Exporting GA4 Data to Google Sheets Using External Add-ons

 

There are a lot of free Google Sheets add-ons available through which you can export the GA4 data to Google Sheets. Some of them are:

 

1) Supermetrics: Supermetrics is a powerful data integration tool that enables seamless extraction of data from various sources, including Google Analytics 4, into Google Sheets, allowing for advanced analysis and reporting.

2) GA4 Reports Builder for Google Analytics (the official add-on from Google): Developed by Google, this official add-on provides a convenient way to import GA4 data directly into Google Sheets, facilitating easy creation of custom reports and analysis without leaving the spreadsheet environment.

3) GA4 Magic Reports: GA4 Magic Reports is a user-friendly add-on designed to simplify the process of importing and analyzing GA4 data in Google Sheets, offering pre-built report templates and advanced functionalities for in-depth analysis.

4) SyncWith: Syncwith is a versatile data synchronization tool that enables seamless integration between GA4 and Google Sheets, automating the process of transferring data and ensuring real-time updates for streamlined data analysis and reporting.

 

Let’s now understand how we set up and install these add-ons for GA4 Data Import.

 

GA4 Reports Builder for Google Analytics

 

This add-on is free to use. You can download GA4 Data into Google Sheets for free. However, the benefits end here. You cannot apply metrics or dimensions filters or sort data.

 

To apply filters to metrics or dimensions, you will have to manually create and add reporting API filter(s) to the Report Configuration tab and then run the report again.

Creating a correct reporting API filter can be challenging.

 

You need to know the API names of your dimensions and metrics and use the correct filter operator and expression. 

 

However, there’s a drawback to this, currently, the ‘GA4 Reports Builder for Google Analytics’ add-on doesn’t support metric/dimension filters and sorting options. This means that even if you have the necessary API skills, the native Google add-on may not be very useful. 

 

While filters might work in the future, for now, you still need to refer to the API documentation or dimensions and metrics explorer to navigate through API names and filters.

 

GA4 Magic Reports

This add-on is also free to use.

It lets you:

1) Apply dimensions and metrics filters (without manually creating API filters + the filters work)

2) Sort the data.

3) Edit a report (not available in the native add-on)

4) Schedule a report (not available in the native add-on)

Exporting GA4 Data to Google Sheets via the “Magic Reports” add-on

 

Step 1:

To export GA4 Data via “Magic Reports” into Google Sheets, we first need to download it.

 

1) To download the add-on, navigate to Extensions > Add-on > Get-ons.

2) Search for the GA4 Magic Reports and install it.

3) Refresh your Google Sheets and then click on the Extensions menu. You should now be able to see the ‘GA4 Magic Reports’ add-on.


Step 2:

Now to export GA4 Data to Google Sheets, navigate to Extensions > GA4 Magic Reports > Create a new report to create a new report configuration:

You should now see a screen like the one below:

Step 3:

Provide the following details about your new report:

 

1) Give a descriptive name to your report

2) Select your Google Analytics account from the ‘Account’ drop-down menu.

3) Select your GA4 property from the ‘Property’ drop-down menu. 

4) Set the date range to yesterday.

5) Select ‘Event Count’ and ‘Event count per user’ from the ‘Metrics’ drop-down menu.

6) Select ‘Search Term’ (event-scoped) from the ‘Dimensions’ drop-down menu.

Step 4:

Scroll down and then click on the link ‘Add dimensions filters’:

Step 5:

Add the following dimension filter: ‘Event name’ exactly matches ‘view_search_results’.

Step 6:

Click on the add sorting link.

Step 7:

Use the following sorting setting: Event count descending, and then click on the ‘CREATE’ button to create your report configuration.

Step 8:

Replace 10000 with 10 in the ‘Limit’ row to return only 10 rows of the data table.

Step 9:

Navigate to Extensions > GA4 Magic Reports > Run Report to run the created reports.

You should now see the exported GA4 data in Google Sheets, which matches the data table we used earlier:

Difference between features and functionalities offered by different add-ons

Feature

Data – integration

Automation

Advanced Analysis

Pricing & Support

Supermetrics

Supports various sources including GA4

Automated data extraction and scheduling

Advanced analysis features and functions

Various pricing plans available with extensive customer support

GA4 Reports Builder for Google Analytics

Direct import of GA4 data into Google Sheets

Automated data imports

Utilizes Google Sheets functionalities

Free add-on with official Google Support

GA4 Magic Reports

Import GA4 data into Google Sheets

Automation options

Offers advanced analysis tools

Free and premium versions with dedicated support team

SyncWith

Synchronizes GA4 data with Google Sheets

Real-time synchronization

Enables complex data transformations

Free and paid plans available with responsive support

Benefits of Exporting GA4 Data to Google Sheets

 

1) Improved data visualization and analysis capabilities: Exporting GA4 data to Google Sheets enhances data visualization and analysis capabilities by leveraging the spreadsheet’s robust functionalities. With Google Sheets, businesses can create dynamic charts, graphs, and pivot tables to visually represent GA4 data trends and patterns. Additionally, advanced analysis tools such as filters, conditional formatting, and statistical functions empower users to perform in-depth analysis and uncover insights.

 

2) Facilitates data sharing and collaboration among team members: Exporting GA4 data to Google Sheets facilitates seamless data sharing and collaboration among team members. With Google Sheets’ real-time collaboration features, multiple team members can access, view, and edit the data simultaneously from anywhere. This ensures that everyone is working with the most up-to-date information, fostering collaboration and enhancing productivity. Additionally, Google Sheets allows users to set permissions and control access levels, ensuring data security while promoting teamwork.

 

3) Enables the creation of customized reports and dashboards: Exporting GA4 data to Google Sheets empowers users to create customized reports and dashboards tailored to their specific needs. With the flexibility of Google Sheets, businesses can design and format reports according to their preferences, incorporating relevant metrics, dimensions, and visualizations. Advanced features such as conditional formatting, data validation, and formula-based calculations further enhance the customization options, allowing for the creation of dynamic and interactive reports. Additionally, Google Sheets’ sharing capabilities enable users to distribute these customized reports and dashboards to stakeholders, ensuring that insights are effectively communicated across the organization for informed decision-making.

Conclusion

 

Exporting GA4 data to Google Sheets offers businesses a multitude of benefits, including improved data visualization and analysis capabilities, streamlined data sharing and collaboration, and the ability to create customized reports and dashboards. By leveraging the flexibility and functionality of Google Sheets, businesses can harness the full potential of their GA4 data to drive informed decision-making and achieve their goals in the digital landscape.

FAQs

 

  • Are there any limitations to data integration with external add-ons like Supermetrics and SyncWith?

    Supermetrics and SyncWith offer seamless integration between GA4 and Google Sheets, but users should be aware of the limitations and pricing plans associated with each add-on. Additionally, users may need to consider the level of support and advanced features offered by each add-on before making a decision.

  • How can I create customized reports and dashboards using Google Sheets?

    With Google Sheets, users can design and format reports according to their preferences, incorporating relevant metrics, dimensions, and visualizations. Advanced features such as conditional formatting, data validation, and formula-based calculations further enhance customization options, enabling the creation of dynamic and interactive reports.

  • What are the benefits of exporting GA4 data to Google Sheets for collaboration?

    Exporting GA4 data to Google Sheets facilitates seamless data sharing and collaboration among team members. With real-time collaboration features, multiple team members can access, view, and edit the data simultaneously from anywhere, fostering teamwork and enhancing productivity. Additionally, users can set permissions and control access levels to ensure data security while promoting collaboration.

  • Can I apply filters and sorting options when exporting GA4 data to Google Sheets using the built-in method?

    Currently, the ‘GA4 Reports Builder for ‘Google Analytics’ add-on doesn’t support metric/dimension filters and sorting options. Users may need to manually create and apply reporting API filters for advanced customization.

About Author

Ananya Seth is a dynamic and skilled IT Professional specializing in Web Analytics and Data Visualization. Serving as a tech consultant, she is dedicated to solving technology-related business problems with innovative solutions. Ananya's expertise spans Core Java, Scripting Languages, Database Administration, Front-End Web Development, and Web Analytics Technologies. In the ever-evolving landscape of information technology, her interest in learning more ranges from Data Analysis to Networking to Cyber Security to Technology Research.

Share This Article:
Facebook
Twitter
LinkedIn
Email
Table of content

Related Stories

Unlock the potential of your data with GA4's Data Layer Push, empowering seamless integration of custom...
Channel Groups in GA4: Never Ask Again" empowers marketers with precise insights by categorizing traffic sources....
In Google Analytics 4 (GA4), duplicate transactions can occur when multiple identical transaction events are recorded...
"Discover the keys to effortless integration: Our comprehensive guide walks you through every step of importing...