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prop vs eVar : Adobe Analytics | Permanently solved

prop vs eVar. Hello, my dear reader! Hope this post finds you in super amazing spirits! So, would you like…
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Adobe Analytics For Beginners | Dummies Guide

While most digital analysts understand Google Analytics, many can find Adobe Analytics to be a complete mystery. If you are…
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Future of Analytics and Its Effect on Digital Marketing

Data science and machine learning are quickly transforming every industry especially Analytics. From fashion to finance, these technological capabilities are…
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Top 7 Digital Analytics Market Trends for 2020

Annually, we like to take a moment to think about the top trends for the digital analytics market as we…
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Setting up Adobe Analytics for GDPR

Setting up Adobe Analytics for GDPR. There is so much documentation out there for Adobe Analytics and GDPR, it’s hard…
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Marketing Attribution And Attribution IQ in Adobe Analytics

In this post today, we shall cover the basics of marketing attribution and how we can use Attribution IQ from…
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Configuring eVars: Choosing Allocation & Persistence

Configuring eVars: Choosing Allocation & Persistence. eVars are used as the primary custom variable in Adobe Analytics to help you…
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Omniture to Adobe Analytics: Adobe’s transition in data after a decade

Omniture to Adobe Analytics: Adobe's transition in data after a decade. Adobe has strategically acquired over 50 companies in an…
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Stylistic Tips and Tricks for Adobe Analytics Dashboards

Stylistic Tips and Tricks for Adobe Analytics Dashboards: How easy it is to share is one of the benefits of…
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ADOBE ANALYTICS VS GOOGLE ANALYTICS

ADOBE ANALYTICS VS GOOGLE ANALYTICS. Google Analytics and Adobe Analytics are both web analytics tools that are used to track,…