In this post today, we shall cover the basics of marketing attribution and how we can use Attribution IQ from Adobe Analytics for our marketing attribution requirements So what is Attribution? Basically Attribution is the process of identifying a set of user actions (“events”) across screens and touch points that contribute in some manner to […]
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Hello sunshine. Thank you for blessing my post with your grace! You seem to be in a mood for some prop and eVar today, eh? You naughty digital analyst! If you have been following my blogs, then this is the fourth blog in my 10-blog series on props and eVars. My objective is to create
Props and eVars | Why you should pass page names in both props and eVars? Read More »
Hello there. Welcome to my shiny blog. A blog dedicated to all the Digital Analytics ninjas and their beautiful mothers. When I woke up on the morning of this blog, my mother told me go write a post on prop and eVar blog and make her proud. So here I am, writing the fifth blog
props and eVars | Passing page URLs in both prop and eVar Read More »
Hello my ravishing reader! Hope this post finds you in a super delightful state. This is the third post in our props and eVars series and this post will push forward our quest to ‘once and for all’ eliminate all doubts with props and eVars. The links for the first 2 pies are below: prop
props and eVars | How to use metrics correctly | Blog #3 Read More »
Hello my reader, hope your day is going amazing! In this blog I’m gonna cover the merchadizing eVar. At the time of writing this blog, the world of humans is fighting hard against a virus aka Corona the bitch! We all are mostly working from home, and trying to stay as productive as possible. These
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Unspecified in Adobe Analytics. Hello there, my amazing reader. Hope you are doing sensational This is my second blog in the 10-blog series on props vs eVars. You can read my handwritten lovely first post here In the first post I have explained the fundamentals of props and eVars. In this one I will start
props vs eVars | Why is there unspecified in eVar reports? Adobe Analytics Read More »
Hello there. Welcome to our sanitized blog. Hope you are doing super amazing. This is the sixth blog of the 10-blog series on props and eVars. I believe this is so far the biggest literature on the internet dedicated to props and eVars. In this post, I will be elaborating Pathing Reports in Adobe Analytics.
props and eVars | What are pathing reports in Adobe Analytics? Read More »
SAINT classification > what a fancy name. What is it though? What is classification in Adobe Analytics: Classification allows us to append additional data points to any value. The objective of classification is to enrich the already collected data item with more information for better analysis and insights. Like for example lets say you are
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prop vs eVar Hello, my dear reader! Hope this post finds you in super amazing spirits! So, would you like to learn about my take on the mystery of props vs eVars? Well, you are at the right place *wink*. Also, this is not going to be a single blog post. To solve the mystery
prop vs eVar : Adobe Analytics | Permanently solved Read More »