There are several ways to drive conversion optimization efforts in an organization. The choice of operating model depends on: Model 1 – ONGOING CONSISTENT TESTING If an organization wants to have a pure data-driven conversion optimization model such that they meticulously want to assess how the addition/removal/update of any element contributes to the conversion rate …
In this post today, we shall cover the basics of marketing attribution and how we can use Attribution IQ from Adobe Analytics for our marketing attribution requirements So what is Attribution? Basically Attribution is the process of identifying a set of user actions (“events”) across screens and touch points that contribute in some manner to …
Marketing Attribution And Attribution IQ in Adobe Analytics Read More »
In Google Data Studio, Explorer is a new tool which helps you in analyzing data faster . The Explorer streamlines the editing, viewing and data visualization experience. Helps apply filters quickly. Export your explorations to new or existing reports. You can even access the Explorer from any report to start exploring your data without modifying …
So lets cut down the title into Bite-sized chunks, okay? What is Google Bigquery? Google BigQuery is a warehouse for analytics data. It’s a place where you can: House your data for $0.02 per gigabyte (equivalent of 256 MP3 files). Query your data for $5.00 per 5 terabytes of queries (about 1 million 5-minute songs). …
Creating Custom Queries through Bigquery in Google Data Studio Read More »
Hello sunshine. Thank you for blessing my post with your grace! You seem to be in a mood for some prop and eVar today, eh? You naughty digital analyst! If you have been following my blogs, then this is the fourth blog in my 10-blog series on props and eVars. My objective is to create …
Props and eVars | Why you should pass page names in both props and eVars? Read More »
What is MDE? This article is one in long line of series on AB Testing that we intend to post. I expect that the reader has some familiarity with AB Testing and article intends to be a revision capsule for the reader. What is MDE? Minimum detectable Effect is minimum increase that is expected …
Hello there. Welcome to my shiny blog. A blog dedicated to all the Digital Analytics ninjas and their beautiful mothers. When I woke up on the morning of this blog, my mother told me go write a post on prop and eVar blog and make her proud. So here I am, writing the fifth blog …
props and eVars | Passing page URLs in both prop and eVar Read More »
Hello my ravishing reader! Hope this post finds you in a super delightful state. This is the third post in our props and eVars series and this post will push forward our quest to ‘once and for all’ eliminate all doubts with props and eVars. The links for the first 2 pies are below: prop …
props and eVars | How to use metrics correctly | Blog #3 Read More »
Data is the most important thing in the world of digital marketing and website analytics. Understanding how people use your website is important if you want to improve the user experience, increase sales rates, and reach your business goals. Google Analytics 4 (GA4) is a powerful tool that can help you understand how users act. …
How to create click events in Google Analytics 4 Read More »
I have had the opportunity to work with Data Studio quite expansively for some time now and was required to create a conversion chart. Problem is, in Data Studio, there aren’t any charts which illustrate a conversion funnel. In earlier versions, it was possible to create a funnel using their Shapes option, but it has …
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