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Conversion Optimisation Model Discovery

There are several ways to drive conversion optimization efforts in an organization. The choice of operating model depends on: Model 1 – ONGOING CONSISTENT TESTING If an organization wants to have a pure data-driven conversion optimization model such that they meticulously want to assess how the addition/removal/update of any element contributes to the conversion rate […]

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Marketing Attribution And Attribution IQ in Adobe Analytics

In this post today, we shall cover the basics of marketing attribution and how we can use Attribution IQ from Adobe Analytics for our marketing attribution requirements So what is Attribution? Basically Attribution is the process of identifying a set of user actions (“events”) across screens and touch points that contribute in some manner to

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Google Data Studio Explorer – What, Why & How

In Google Data Studio, Explorer is a new tool which helps you in analyzing data faster . The Explorer streamlines the editing, viewing and data visualization experience. Helps apply filters quickly. Export your explorations to new or existing reports. You can even access the Explorer from any report to start exploring your data without modifying

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Creating Custom Queries through Bigquery in Google Data Studio

So lets cut down the title into Bite-sized chunks, okay? What is Google Bigquery? Google BigQuery is a warehouse for analytics data. It’s a place where you can: House your data for $0.02 per gigabyte (equivalent of 256 MP3 files). Query your data for $5.00 per 5 terabytes of queries (about 1 million 5-minute songs).

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Props and eVars | Why you should pass page names in both props and eVars?

Hello sunshine. Thank you for blessing my post with your grace! You seem to be in a mood for some prop and eVar today, eh? You naughty digital analyst! If you have been following my blogs, then this is the fourth blog in my 10-blog series on props and eVars. My objective is to create

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How to create click events in Google Analytics 4

Data is the most important thing in the world of digital marketing and website analytics. Understanding how people use your website is important if you want to improve the user experience, increase sales rates, and reach your business goals. Google Analytics 4 (GA4) is a powerful tool that can help you understand how users act.

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