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Marketing Analytics: The Future of Digital Marketing

The business world has been evolving over the years. And marketing is not what it used to be. Today, it’s…
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Adobe Analytics For Beginners | Dummies Guide

While most digital analysts understand Google Analytics, many can find Adobe Analytics to be a complete mystery. If you are…
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Campaign Tracking in Google Analytics

To track your custom marketing campaigns into Google Analytics, you need to use campaign tags (which are also called UTM…