Google Analytics 4

Mastering Calculated Metrics in Google Analytics 4

Introduction Google Analytics 4 (GA4) recently announced a new feature, known as “Calculated Metrics” that enables users to create metrics by applying mathematical operations to existing metrics. This article will provide you with a comprehensive guide on how to create calculated metrics in GA4, address common questions about this feature, and offer practical use cases. […]

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Google Data Studio Explorer – What, Why & How

In Google Data Studio, Explorer is a new tool which helps you in analyzing data faster . The Explorer streamlines the editing, viewing and data visualization experience. Helps apply filters quickly. Export your explorations to new or existing reports. You can even access the Explorer from any report to start exploring your data without modifying

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Creating Custom Queries through Bigquery in Google Data Studio

So lets cut down the title into Bite-sized chunks, okay? What is Google Bigquery? Google BigQuery is a warehouse for analytics data. It’s a place where you can: House your data for $0.02 per gigabyte (equivalent of 256 MP3 files). Query your data for $5.00 per 5 terabytes of queries (about 1 million 5-minute songs).

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How to create click events in Google Analytics 4

Data is the most important thing in the world of digital marketing and website analytics. Understanding how people use your website is important if you want to improve the user experience, increase sales rates, and reach your business goals. Google Analytics 4 (GA4) is a powerful tool that can help you understand how users act.

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REGEX Function – Tips & Tricks to Use it in Google Data Studio

Quite so often in Google Data studio, it it may be required to replace the  same character of data, which without regEx function would be very difficult and time consuming. This function can appear look deceptively very simple, but is in fact complex, requiring multiple conditions to work.  If you are new to this function,

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Themes & Layout in Google Data Studio

Themes are a set of predefined color and style combinations you can apply to your reports. Applying a theme updates the style settings of your charts, tables, background color, and text, helping to ensure your reports are visually attractive and stylistically coherent. The default theme All new reports start with a default theme. The colors

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How much does it cost to migrate from Universal Analytics to Google Analytics 4

Introduction You are on our website for either of the 3 reasons :   You are evaluating us for the fitment of a project You are checking out our content You are looking to be part of our team   I am writing this blog for the audience with objective 1 ie, you are evaluating

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How Cross-device Customer Journey Is Measured in GA4

GA4, built on a completely new architecture, can collect more data and assist you in reaching more insights than ever before. According to Google, with six out of ten internet users purchasing on one device but continuing or finishing on another, being able to uncover the whole user interaction with your website or app across

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