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Marketing Analytics: The Future of Digital Marketing

The business world has been evolving over the years. And marketing is not what it used to be. Today, it’s…
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Manage Bounce Rate with GTM

What is a bounce rate? Can we reduce/manage bounce rate with GTM ? Let's first start with definition of bounce…
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Google Analytics Settings Variable in Google Tag Manager

One of the Google Tag Manager's feature – Google Analytics settings variable makes Universal Analytics tag management much easier. One…
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Future of Analytics and Its Effect on Digital Marketing

Data science and machine learning are quickly transforming every industry especially Analytics. From fashion to finance, these technological capabilities are…
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Top 7 Digital Analytics Market Trends for 2020

Annually, we like to take a moment to think about the top trends for the digital analytics market as we…
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Firebase Analytics Features and Integrations with Services

At the heart of Firebase is Google Analytics, a free and unlimited analytics solution. Analytics integrates across Firebase features and…
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Cross Device Reporting in Google Analytics

Previously, conversions followed a “last interaction” attribution model, giving 100% of the conversion credit to the final device that the customer…
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Cohort Analysis Report in Google Analytics

To open the Cohort Analysis report: Sign in to Google Analytics. Navigate to your view. Open Reports. Select Audience > Cohort Analysis.…
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4 Types of Goals in Google Analytics

There are 4 types of goals in Google Analytics designed to help us make improvements to website and help the…
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Firebase Analytics vs Google Analytics 360: Mobile App Tracking

You may have heard recently that Google released a new unified mobile app platform called Firebase, which includes a new mobile…