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Conversion Optimisation Model Discovery

There are several ways to drive conversion optimization efforts in an organization. The choice of operating model depends on: Model 1 – ONGOING CONSISTENT TESTING If an organization wants to have a pure data-driven conversion optimization model such that they meticulously want to assess how the addition/removal/update of any element contributes to the conversion rate

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Marketing Attribution And Attribution IQ in Adobe Analytics

In this post today, we shall cover the basics of marketing attribution and how we can use Attribution IQ from Adobe Analytics for our marketing attribution requirements So what is Attribution? Basically Attribution is the process of identifying a set of user actions (“events”) across screens and touch points that contribute in some manner to

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Google Data Studio Explorer – What, Why & How

In Google Data Studio, Explorer is a new tool which helps you in analyzing data faster . The Explorer streamlines the editing, viewing and data visualization experience. Helps apply filters quickly. Export your explorations to new or existing reports. You can even access the Explorer from any report to start exploring your data without modifying

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Creating Custom Queries through Bigquery in Google Data Studio

So lets cut down the title into Bite-sized chunks, okay? What is Google Bigquery? Google BigQuery is a warehouse for analytics data. It’s a place where you can: House your data for $0.02 per gigabyte (equivalent of 256 MP3 files). Query your data for $5.00 per 5 terabytes of queries (about 1 million 5-minute songs).

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How to create click events in Google Analytics 4

Data is the most important thing in the world of digital marketing and website analytics. Understanding how people use your website is important if you want to improve the user experience, increase sales rates, and reach your business goals. Google Analytics 4 (GA4) is a powerful tool that can help you understand how users act.

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REGEX Function – Tips & Tricks to Use it in Google Data Studio

Quite so often in Google Data studio, it it may be required to replace the  same character of data, which without regEx function would be very difficult and time consuming. This function can appear look deceptively very simple, but is in fact complex, requiring multiple conditions to work.  If you are new to this function,

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Themes & Layout in Google Data Studio

Themes are a set of predefined color and style combinations you can apply to your reports. Applying a theme updates the style settings of your charts, tables, background color, and text, helping to ensure your reports are visually attractive and stylistically coherent. The default theme All new reports start with a default theme. The colors

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