Case Background :
This case study presents how addition of announcement bar with high impact messaging lead to a 7% lift in conversion rates!
The case is for a business is in the niche of Hair Oil.
Based on the above observations we formed this hypothesis that by adding the Google ratings in the announcement bar – we can educate the cold traffic better about the quality of the brand & this addition will positively impact conversions by bumping up the trust quotient among the cold audience.
It was not a very difficult experiment to execute.
Following steps were taken :
The experiment was continued for 74 days, post which Google Optimize itself declared the challenger as the winner. Here are the key stats :
The test was ran for 74 Days to ensure statistical significance.
The challenger created by DataVinci outperformed default by 7%
Variant declared winner by Google Optimize with 97% probability
About Announcement Bars
An announcement bar is a horizontal bar of your website that usually contains text, optionally with call-to-action button and/or images. This type of page element appears within the header or footer of a webpage.
Typically, these bars are used to alert website visitors about an upcoming sale or promotion, provide them with a coupon code for discounts/free shipping, display new product announcements, or even announce that you’ve moved to a new location.
Announcement bars can also be used to re-engage customers who abandon their carts without making a purchase. You can use an announcement bar to remind them that their items are still available in the shopping cart, and you could even offer them another chance to complete their purchase.
Closing Notes :
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