DataVinci Optimized The Criss Bellini Product Page
Resulting Conversion Lift Of 43%
About Company
Criss Bellini is a Sweden-based art print company that specializes in offering unique and high-quality prints to customers worldwide.The company’s mission is to offer high-quality prints that inspire and add value to customers’ lives.
Case Background
Criss Bellini is an online retailer of art prints based in Sweden. They approached our CRO agency to help them improve their conversion rate. After analysing their website, we identified several issues with their product page that could affect their conversion rate negatively.
Initial Analysis:
During the inital analysis of the product page, three significant problems were identified.
These issues were as follows:
- Lack of trust signals:
The product page did not have enough trust signals to reassure customers about the quality of their products and the security of their website.
- Poor product presentation:
The product images were not presented in a way that could entice customers to make a purchase.
- Confusing product information:
The product information was scattered across the page, making it hard for customers to make an informed decision.
Actions Taken
- Announcement bar slider with discounts, 5-star global reviews, free shipping, and worldwide delivery to provide trust signals and encourage customers to make a purchase.
Before
After
- Added a 20% discount to the pricing section to provide a more attractive offer to customers and encourage them to make a purchase.
Before
After
- The separate FAQ section on the product page makes it easier for customers to find product information.
Before
After
- "Featured in" soft scroll slider on PDP to highlight media mentions and increase credibility.
Before
After
- Mentioned "Sold Out" prominently in the selector, disabled CTA when the "Sold Out" option is selected to reduce frustration and improve user experience.
Before
After
- Added security badges and assuring text to reassure customers about the security of the website.
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After
- Added pricing under the product name and removed it from the CTA to provide transparency and reduce friction.
Before
After
- Added unboxing images to the image slider to provide social proof.
Impact
The changes we implemented resulted in a 43% increase in the conversion rate for Criss Bellini. The improvements in trust signals, product presentation, product information, and website navigation helped increase customer confidence, reduce friction, and improve the overall user experience. This led to more customers making purchases and an overall increase in revenue for the business.
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It’s been an absolute pleasure to work with them. Not only have they been super great on the technical side with our CRO testing and initiatives, they’ve been able to execute adequately and really communicate and structure an effective testing format and foundation for us.
Brian Lai
Director of Operations & Strategy, Nguyen
Sanmeet and DataVinci are the real deal. How they dig into the whole site, to squeeze every juice, to maximise your profits, Things I didn't even think about, to put in, to really make it. I never give good things, I never say good reviews unless it really accelerates my business, and DataVinci is the ones to do it.
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CEO, Girls Who Lift
DataVinci Analytics Agency completes their tasks to the client's exact specifications and within the planned timeframes — with very few or no revisions at all. Despite timezone differences, they communicate delays seamlessly.
Jonathan Callahan
Manager, Conversion Rate Optimization, NP Accel
I was blown away by the findings from this CRO Audit. It revealed several significant issues with my website which I had been unaware of, allowing me to leverage missed opportunities for revenue growth and customer satisfaction.
Wajjad Hussain
Founder, Sonno
DataVinci Analytics Agency has helped the client improve their conversion rate, and they have been 100% successful. The workflow between the client and the team has been extremely effective. Overall, their engagement has been smooth.
Rick Hoek
CEO, Lideka
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