While the business had amassed significant volume of reviews and testimonials, they were not leveraging that to refine the copy on their page

The "How to" section can be a good section to educate about a product like this. But, the way it was presently designed observed very little engagement. The text was very small and the design was clunky.

The pricing section was very weak. The choice of color as well as the copy of offer was not suitable for creating a high converting page.

In general navigation bar is not one of the most interacted with items on the product pages. It is a poor utilization of space if navigation bar is made floating.

We leveraged the ratings that the business has garnered over the time and add that as the hook for the variant

To reinforce social proof and validation, we introduced testimonials after every CTA on the page copy

The price was not very clear in the default variant. Moreover, the Free shipping was presented as if additional charges will be applicable for Shipping. We created a challenger which enhanced the focus on pricing. Further, we simplified the message for Free shipping, plus - we added the word "Your" to enhance the sense of deal even more.

Next We Simplified the How To section by adding static images with easy to read text. Previously the page was using a slider, which was heavy and also not properly optimized for mobile UX

Lastly, we made the nav bar non - sticky. Just do this thing if not already done - install a Heat map tool like HotJar or Microsoft clarity. Let the data flow in. Now, once you have enough data look at the heat map of your product page. Which are the top 5 most interacted items on the product page? Is there any element from navbar? Understand this thing - Navbar is an important element on the home page or collection pages, but on the product page - not so much. When you are using a floating nav bar - you are constantly dedicating valuable screen real estate to an element that is not going to be hugely converting. Further, I am not saying get rid of the nav bar. I am just saying, on the product page - make it non-floating. The space that you use can be instead used for a better converting element like the announcement bar.

Our developers made the updates directly in Google Optimize.

We then started a 50-50 split test in Google Optimize to gather the data on the performance of the 2 variants.