Case Background :
This case study presents how we developed a variant for Muscle Hammer that lead to a 39% lift in conversion rates!
The website is on WooCommerce Platform.
It was not a very difficult experiment to execute.
Following steps were taken :
The experiment was continued for 74 days, post which Google Optimize itself declared the challenger as the winner. Here are the key stats :
The test was ran for 74 Days to ensure statistical significance.
The challenger created by DataVinci outperformed default by 39%
Variant declared winner by Google Optimize with 98% probability
Closing Notes :
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