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31.6% Lift In Conversions With 3 Changes On Their Website

We have delivered 1000+ Successful CRO experiments making the investment in our services the honeypot investment to our clients.

250+ Business Increased their CR with Us

The Challenge

Unilever, a globally recognised fast-moving consumer goods (FMCG) company, approached us to tackle a specific challenge: increasing their lead conversion rate. Despite their well-established brand and substantial traffic to their landing page, they noticed that the lead conversion rate was not at its full potential.

The main goal was to boost the signup ratio for their loyalty program, which at the time had a conversion rate (CR) of just 1.2%.

The Solution

In response, we proposed a strategic overhaul of their landing page, driven by data and insights. Our approach included a complete revamp of the top fold of the page to better educate and engage visitors. We also introduced a gamified element to the page, designed to make the lead capture process more interactive and appealing. This innovative approach was aimed at making the user experience more engaging, thereby increasing the likelihood of visitor signups.

Before
After

Get 30% Higher Conversion Rate in the Next 90 Days

We have delivered 1000+ Successful CRO experiments making the investment in our services the honeypot investment to our clients.

250+ Business Increased their CR with Us

The Result

The impact of these changes was swift and significant. In less than 23 days after implementing the new design, Unilever experienced a remarkable 78% increase in their lead conversion rate. This phenomenal growth not only met but also far exceeded their initial objectives. Our collaborative efforts resulted in a significant influx of leads and sales for Unilever, demonstrating the effectiveness of our data-driven and user-focused strategy.

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Conversion Rate Insights

We have delivered 1000+ Successful CRO experiments making the investment in our services the honeypot investment to our clients.

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