DataVinci Optimized The Entire Nguyen Homepage
 Resulting Conversion Lift Of 31% 

Case Background

Nguyen Coffee Supply is America’s first speciality Vietnamese coffee company and proud champion of the resilient robusta bean. Nguyen Coffee Supply imports through direct-trade relationships with Vietnamese farmers and roasts in Brooklyn, New York. Founded in 2018 by 1st generation entrepreneur. Specifically, Nguyen diversifies the industry through Vietnamese coffee, elevates resilient robusta as the key to our sustainable coffee future and transforms the landscape through economic advancement for both arabica & robusta farmers, globally.

Our Actions:

Our team conducted a thorough analysis of user behavior and performed heuristic analysis on Nyuguen Coffee Supply’s website. Based on our findings, we have developed two variants aimed at increasing conversions, and we recommend running an A/B test to determine the most effective approach.

Original

Variant 1

Variant 2

Original

Variant 1

Variant 2

Original

Variant 1

Original

Variant 1

Variant 2

Results

Observation –
Variant 1: There is a 15.63% lift in the conversion rate
Variant 2:
There is a 14.87% lift in the conversion rate

Observation –
Variant 1: There is a 7.80% lift in the conversion rate
Variant 2:
There is no lift in the conversion rate

Observation –
Variant 1: There is a 31.21% lift in the conversion rate
Variant 2:
There is a 36.22% lift in the conversion rate

Conclusion

However, this area of the pages worked as an additional step in the conversion process for the users. It didn’t offer anything unique as well,. In the revised version, users were then sent to the product pages where they could choose from product variants using radio buttons.

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