DataVinci Optimized The Entire Nguyen Homepage
Resulting Conversion Lift Of 31%
Case Background
Nguyen Coffee Supply is America’s first speciality Vietnamese coffee company and proud champion of the resilient robusta bean. Nguyen Coffee Supply imports through direct-trade relationships with Vietnamese farmers and roasts in Brooklyn, New York. Founded in 2018 by 1st generation entrepreneur. Specifically, Nguyen diversifies the industry through Vietnamese coffee, elevates resilient robusta as the key to our sustainable coffee future and transforms the landscape through economic advancement for both arabica & robusta farmers, globally.
Our Actions:
Our team conducted a thorough analysis of user behavior and performed heuristic analysis on Nyuguen Coffee Supply’s website. Based on our findings, we have developed two variants aimed at increasing conversions, and we recommend running an A/B test to determine the most effective approach.
- The first change we made was improving the above-the-fold image to provide a clear message. We replaced the existing image with one that better showcases the product, capturing users' attention and creating a stronger initial impression.
Original
Variant 1
Variant 2
- Secondly, we prioritized the product's features by placing them prominently above the fold, utilizing infographics to visually represent the information. This approach enhances the visibility and understanding of the key aspects of the product, encouraging users to explore further.
Original
Variant 1
Variant 2
- To further capture users' attention and guide their actions, we added a call-to-action (CTA) with an accompanying icon. This combination helps draw users' eyes to the desired action, increasing the likelihood of engagement and conversions.
Original
Variant 1
- Lastly, we included the benefits of the product, accompanied by relevant icons. By highlighting the advantages in a visually appealing manner, users can quickly grasp the value proposition and make more informed decisions.
Original
Variant 1
Variant 2
Results
- Objective 1: Collection page visits
Observation –
Variant 1: There is a 15.63% lift in the conversion rate
Variant 2: There is a 14.87% lift in the conversion rate
- Objective 2: Product Page Visits
Observation –
Variant 1: There is a 7.80% lift in the conversion rate
Variant 2: There is no lift in the conversion rate
- Objective 3: Transactions
Observation –
Variant 1: There is a 31.21% lift in the conversion rate
Variant 2: There is a 36.22% lift in the conversion rate
Conclusion
However, this area of the pages worked as an additional step in the conversion process for the users. It didn’t offer anything unique as well,. In the revised version, users were then sent to the product pages where they could choose from product variants using radio buttons.