Case Background :
This case study presents how we discovered a variant of shopping flow that converts 19% better than its predecessor variant!
The business is in the niche of Telecom.
Based on the observations, we formed this hypothesis that by introducing a small banner above the shop application will refresh the benefits about the offer for visitors who have already been on marketing pages. Plus, will quickly educate new visitors about the offers.
It was not a very difficult experiment to execute.
Following steps were taken :
The experiment was continued for 23 days, post which Google Optimize itself declared the challenger as the winner. Here are the key stats :
The test was ran for 23 Days to ensure statistical significance.
The challenger created by DataVinci outperformed default by 19%
Variant declared winner by Google Optimize with 95% probability
Closing Notes :
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