Google Analytics 4 eCommerce Implementation for Shopify 95% Backend Match Rate
Bionic Gym is a sportswear technology company that creates products that can simulate exercise and increase heart BPM all from the comfort of your room
The Bionic team wanted to upgrade their tracking capabilities and enable teams to perform advanced analysis and accurate reporting
We, DataVinci worked with them to set up Google Analytics 4 on their Shopify platform and successfully delivered a Google Analytics Implementation
About Google Analytics 4
Google Analytics 4 is the latest version of Google Analytics. It is not mandatory to upgrade to Google Analytics 4, but here are a few reasons why companies should. Considering the following reasons, for the best interest of our partners we suggested the implementation of GA4:
BionicGYM, when it came to us, was facing multiple challenges in effectively tracking, analysing, and reporting on user interactions and conversions on their Shopify-based website. The primary issues included:
The website lacked a comprehensive system to track and report various conversion points. This gap in analytics made it difficult for BionicGYM to accurately measure user engagement and the effectiveness of their marketing efforts.
BionicGYM required a structured measurement plan that could translate their specific conversion points into implementable events in GA4, supplemented with additional parameters and custom dimensions/metrics, for advanced analysis.
The existing setup on their Shopify platform was not leveraging the full potential of GA4, particularly in terms of e-commerce data collection and accurate tagging using dataLayer events; hence there was a need to map GA4 events to dataLayer events effectively to track all steps of the e-commerce funnel, ensuring a detailed understanding of the customer journey.
BionicGYM did not have a system to ensure high accuracy in their revenue tracking and were lacking a robust reporting mechanism to align their marketing strategies with real-time data insights.
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