Google Analytics 4 User ID Tracking Implementation 95% Backend Match Rate
In this case study, we have shared highlights of our Google Analytics 4 implementation for VohraWoundCare.com
Vohra is the largest, most active physician wound management group in the US – delivering over a million patient encounters per year.
About Google Analytics 4
Google Analytics 4 is the latest version of Google Analytics. It is not mandatory to upgrade to Google Analytics 4, but here are a few reasons why companies should. Considering the following reasons, for the best interest of our partners we suggested the implementation of GA4:
When Vohra Wound Physicians came to us, the challenge was that there was no insightful user behaviour data across the website.
The GA4 was not configured for the website and there was Inefficient Event Tracking. The existing analytics setup was not capturing user interactions comprehensively or accurately. There was a need for a more structured and event-based tracking system that could provide deeper insights into user behaviours and preferences.
The triggers for analytics tags were not consistently implemented across the website, leading to discrepancies in data collection. This inconsistency made it difficult to obtain a reliable and unified view of user activities.
The method of identifying and tracking users was limited to default cookie IDs, which did not provide the necessary depth of data, especially concerning user engagement and conversion paths relevant to recruitment applications.
Team at DataVinci provided us with most updated version of Google Analytics in a very systematic manner. This implementation is highly valuable piece of our digital marketing stack.
John Potter, Digital Marketing Leadership, Vohra Wound Physicians
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