In this case study, we have shared highlights of our Google Analytics 4 implementation for Brav.
Brav is a powerhouse of market-leading brands within the sports and outdoor industry, including Swix, Toko, Lundhags, Ulvang, Helsport, etc. Brav creates quality products that are stylish and innovative– ranging from apparel to top-of-the-line sports technology.
Brav was using Universal analytics to track and analyze the performance of the eCommerce brands mentioned above and wanted to migrate from Universal Analytics to Google Analytics 4.
Google Analytics 4 is the latest version of Google Analytics. It is not mandatory to upgrade to Google Analytics 4, but here are a few reasons why companies should. Considering the following reasons, for the best interest of our partners we suggested the implementation of GA4 :
“Their team was patient and provided feedback when it was time to move things forward."
Thanks to DataVinci Analytics Agency, the client could easily access and analyze their data across all markets in one account. The Google Analytics 4 implementation also helped the client future-proof their business. The client admired the vendor’s patience, sound feedback, and clear communication.
Scott Kircher, Ecommerce Manager Tech Lead, BRAV