Case Background
Bionic Gym is a sportswear technology company that creates products that can simulate exercise and increase heart BPM all from the comfort of your room
The Bionic team wanted to upgrade their tracking capabilities and enable teams to perform advanced analysis and accurate reporting
We, DataVinci worked with them to set up Google Analytics 4 on their Shopify platform and successfully delivered a Google Analytics Implementation
Why Google Analytics 4?
Data Availability
Even though it is stated as an “Upgrade" this is actually an additional GA4 property. This does not affect your existing analytics setup. Since, its a new separate property, it starts collecting data only once its implemented, it does not report the historic data collected in your existing version of GA. The sooner you implement this, the more historic data you will have with you.
No Sampling
With sampling, Universal Analytics reports a sample of data with minimum viable precision to support decision making. But, sampling confuses plenty of business users and stakeholders across teams. In GA4, there is no concept of sampling as such. GA4 property is a developed version of erstwhile Google Analytics web + app property. No sampling means you get more accurate data for driving your digital decisions. This greatly reduces confusions and also boosts the confidence of the teams with analytics.
Analysis Hub
Analysis Hub is the new reporting User Interface which was available only the premium version of Google Analytics – the GA360. With Analysis Hub its remarkable more easy to create reports on the fly and leverage them for advanced analysis and insights. You need to use it to experience it – Its very different.
Cookie Less Tracking
Official statement from Google : “Because the technology landscape continues to evolve, the new Analytics is designed to adapt to a future with or without cookies or identifiers. It uses a flexible approach to measurement, and in the future, will include modeling to fill in the gaps where the data may be incomplete. This means that you can rely on Google Analytics to help you measure your marketing results and meet customer needs now as you navigate the recovery and as you face uncertainty in the future."
Our Action:
Scoping of the site
We scoped the website in order to create a measurement plan to ensure that each conversion point was being tracked and reported on by the business
Measurement Plan
We translated these conversion points to implementable GA4 events in the measurement plan in order to supplement the data with any additional parameters and custom dimensions/metrics
DataLayer codes
Since the website was based on Shopify, we also implemented GA4 ecommerce dataLayer codes on their theme.liquid files so that we were leveraging dataLayer events for accurate tagging.
Implementation of tags in GA4
Once the dataLayer codes were pushed live, we could map GA4 events to the dataLayer events in order to track all the ecommerce funnel steps
Q/A
We ensured that tracking was done accurately by comparing revenue figures with the backend and ensured 95% match rate
Reporting
Once we had enough data flowing in the GA4 property, we also created an analysis dashboard with key performance indicators and conversions for the business to report upon and take necessary marketing decisions.
Shopify Codes
View Item and Add to Cart Code
Checkout and Ecom Codes
Impact
Successfully implemented Google Analytics 4 Ecommerce for the Shopify store Bionic Gym and got a 95% match rate.
