Implementing Facebook and Google Ads for an Online Furniture E-commerce Business
Impact: The company saw a remarkable increase in revenue by 350%
Case Background
The Business provides a wide variety of beds and mattresses to suit any home type and need. They have been creating welcoming spaces for a good night’s sleep in hotels, universities, and commercial properties. They also provide customized orders at an affordable cost
Challenge
The client was solely relying on organic and referral traffic to its website and was not running any paid advertising campaigns. As a result, they were struggling to attract qualified traffic and generate sufficient sales. They approached us for assistance in setting up and optimizing Facebook and Google Ads campaigns to improve their online visibility, reach a wider audience, and increase their sales.
Solution Implemented
As a data-driven company, we used the existing website data and devised a comprehensive solution to set up and optimize Facebook and Google Ads campaigns to drive targeted traffic and increase conversions:
- Google Ads Setup: We conducted thorough keyword research and competitor analysis to identify high-performing keywords with a high search volume and low competition. We then created optimized ad copy and landing pages for these keywords to improve the ad relevancy and quality score. We also set up tracking and conversion goals to measure the performance of the ads accurately.
- Facebook Ads Setup: We analyzed the target audience and designed custom audience segments based on demographics, interests, and behaviors. We also guided them in creating compelling ad creatives and messaging that resonated with the audience’s preferences and pain points. We also implemented pixel tracking to track the performance of the ads and optimize them for better results.
- Data-Driven Optimization: We continuously monitored and analyzed the performance data of the campaigns to identify areas of improvement. We leveraged the insights obtained from the data to optimize the ad campaigns further. This included refining the ad targeting, ad creatives, bidding strategies, and landing page optimizations. We also conducted A/B testing to identify the best-performing ads and implement data-backed decisions.
Results & Impact Delivered
The implementation of our solution resulted in significant improvements for the furniture e-commerce business. Within three months of running the Facebook and Google Ads campaigns, the business experienced the following outcomes:
- Increased Profits: The implementation of the ads had a great impact on revenue with 654% ROAS. This boosted the revenue for the company by 350%.
- Systematic Scaling of the Spends: The combined efforts of Google Ads and Facebook Ads campaigns resulted in a positive return on ad spend (ROAS) for the business. This allowed them to reinvest in further marketing efforts and drive continued growth for their business.
- Enhanced Data-Driven Decision Making: Our data-driven approach and continuous optimization of the ad campaigns allowed us to gain valuable insights and make informed decisions. We used previous traffic data to optimize the ads, resulting in better targeting, ad placements, and messaging. This helped us achieve higher performance and results for the campaigns.
Conclusion
The implementation of Facebook and Google Ads campaigns proved to be a successful strategy for the online furniture e-commerce business, to overcome their challenges of relying solely on organic traffic. The data-driven approach and continuous optimization of the ad campaigns resulted in increased website traffic, conversions, brand awareness, and a higher return on ad spend (ROAS). The online visibility and sales improved significantly, and they continue to reap the benefits of a well-optimized paid advertising strategy.
At Datavinci, we emphasize the power of data-driven decision-making in digital marketing, and our approach proved to be effective in achieving business goals.