Improving ads performance for leading Water Purifier Brand
Impact: The return on ad spend (ROAS) was tripled along with a 30% lift in conversion rates
Case Background
The company is a leading water purifier provider with a focus on delivering clean and safe drinking water to improve the health and well-being of our customers.
Challenge
The business had made significant investments in Google PPC and Paid Social channels, but despite this, they were struggling to run their ads profitably. They were not seeing the returns they were hoping for and were finding it challenging to achieve a positive ROI.
When the business approached us, we conducted a thorough audit of their advertising strategy. We discovered several high-level issues that were affecting their performance and needed to be addressed if they wanted to see a positive ROI.
- Poor quality traffic – Despite investing in advertising, the business was struggling to attract the right kind of traffic and capture the attention of potential customers who were genuinely interested in their products or services. This was due to incorrect keyword and audience targeting. This ultimately led to low conversion rates and little return on investment.
- Improper Segmentation– The ads were not properly segmented to cater to specific user groups with different interests. The same ads were being served to users with different preferences, leading to poor conversion rates.
- Sub-par creatives – The ad creatives that the business was using had messaging that was outdated and unclear call-to-action. This resulted in confusion among potential customers and a lack of engagement with the ads. As a result, the business was losing out on valuable clicks and potential revenue due to the poor creative strategy.
- Bad landing page experience – The landing pages that the business was using were not designed with conversions in mind. The layout of the landing pages was confusing, which made it difficult for users to find what they were looking for. As a result, the business was losing out on potential conversions and revenue due to the poor landing page experience.
Solution Implemented
To address these challenges, we conducted a thorough analysis of the client’s advertising campaigns, website, and competitors. We were then able to identify several areas that needed improvement using our advanced research checklist. The areas include
- Improved Targeting: We re-evaluated the business’s target audience and identified the specific keywords and search terms that would appeal to them the most. This ensured that the ads were shown only to the people who were most likely to be interested in the business’s offerings.
- Refined Segmentation: We reviewed the business’s advertising campaigns and segmented its audience based on their interests and preferences. By targeting specific user groups with tailored ads that resonated with their needs and interests, we were able to improve engagement rates and drive more conversions.
- Better Creatives: Through comprehensive data analysis and thorough competitor research, we gained a deep understanding of what would resonate with their ideal customers. We then collaborated with the business to create a new and improved creative strategy that would effectively appeal to their target audience.
- Superior Landing Pages: We did a comprehensive redesign of the business’s landing pages with a focus on optimizing them for conversions. We achieved this by creating a more user-friendly layout with faster loading times, as well as aligning ad messaging with landing pages to create a seamless user journey
Results & Impact Delivered
The client was very satisfied with the results achieved after implementing the recommended solutions. Thanks to the new strategies, the client was able to see a significant improvement in their advertising ROI. The following key performance indicators were achieved:
- The return on ad spend (Roas) was tripled, which means the client was able to generate twice the amount of revenue for every dollar spent on advertising.
- The conversion rates increased by 30%, indicating that the client’s target audience was responding positively to the new advertising strategies.
- The client was able to increase their ad spend by 60% while maintaining a consistent return on investment. This means that the client was able to invest more in advertising without compromising the profitability of their business.
Overall, these results demonstrate the effectiveness of the solutions and the positive impact they had on the client’s business.
Conclusion
In conclusion, our team was able to successfully address the challenges faced by our client and provide effective solutions to improve their advertising campaigns. By conducting thorough research and analysis, we were able to identify key areas for improvement and implement targeted strategies to improve the client’s ROI. The results achieved exceeded the client’s expectations, with a significant improvement in the return on investment, conversion rates, and the ability to invest more in advertising while maintaining profitability