We will kick off the project with a huddle with your team to understand your business model, your motivation, your vision, what according to you is special about your business. Who is your ideal target audience? What are the trends in your industry? Who is your competition? What separates you from your competition etc. etc.

Irrespective of how beautiful your page is or how lucrative your offer is, if your site crashes often, is slow to load, has bugs, has elements that don’t respond, then all visitors will leave and never come back. If you are running paid ads, give it to charity instead of getting traffic to such a site. This phase will observe analysing your website for technical performance review

No data is better than wrong data. You read it right, wrong data is dangerous and can lead to detrimental decisions. Since data is the foundation of our model, we will review the setup of analytics on your website and if any issues are discovered, we will proceed ahead with fixing them. We will also install tools to provide session recordinds, heat maps & tools to run experiments

In step 4, we will proceed ahead with Data analysis to assess the fall off and fall through across the various stages of your conversion funnel. We will also assess the nature of traffic across your key landing page and come with insights on what can be improved based on our assessment. This is followed by a Qualitative analysis of pages where we discern high scope of improvement

Post data analysis, we will conduct an in depth UX audit of the pages which we have identified as weak in your conversion funnel. This will lead a structured report presenting insights and examples on which components should be there on your site and how they should be placed for a high converting user experience

By leveraging the analysis done till step 5, we will come up with a well laid out blueprint to improve the conversion rate on your website. This is not something that we will impose on you, but this will be a collective effort where your input and involvement will play a critical role because at the end of the day, you know your business better than us OR any external vendor

Based on the hypothesis mutually agreed upon by your team and our team, we will proceed ahead with making the variants to test the hypothesis digitally tangible. This step is to ensure that our design and copy preferences are compatible with yours and we are not making anything live on your site which can impact your brand or business policy

Post the formal signoff on UX and copy for the various variants, and we will proceed ahead with developing the experiences. These developments will be QAed at our end and we will also share these versions with your team for one final sign-off before making anything live.

In this phase, the variants developed and approved in the previous phase will be tested against the existing version of the website through the AB testing & experimentation tools like Google Optimize. Please note : We do not launch any experiment on Fridays or before any long weekends or holidays.

Once the experiment has been launched, our team will maintain a close watch on the performance of the experiment. But, the first report on the performance of the experiment will be shared with you after 7 days. There will be a subsequent report after 14 days, based on which we will decide on continuing OR killing the experiment & the next steps

Once, it has been proven by data that the variant performs better than default, we will make the improvements discovered from the experiment as default feature on your website.

The process will be repeated indefinitely to discover better performing variants through ongoing experimentation & testing.