Privacy Policy

Effective Date: 31st Day of March 2025

We at DataVinci Consulting, operating as DataVinci, PVT. LTD. ("DataVinci," "we," "us," or "our") respect your right to privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, process, and secure data when you visit our website (datavinci.services) or utilize our digital analytics, engineering, and conversion optimization services.

1. Data We Collect

For Website Visitors:

When you browse our website, we collect information that identifies you or can be used to contact you only if voluntarily submitted (e.g., through contact forms). This may include your name, email address, company name, and phone number. We also gather anonymized, aggregated statistical data regarding website traffic, browser types, and general geographic locations to improve our user experience.

For Clients & Service Implementation: To provide our core services—including but not limited to Advanced Analytics Management, Omni-Channel Marketing Enablement, and CDP Driven Marketing Orchestration —we require access to certain client data and platforms. When you authorize us to access your tools, we may process:

  • OAuth tokens (access and refresh tokens) for platforms like Google Analytics 4 (GA4), Google Ads, and Looker Studio.

  • Anonymized user identifiers, event logs, and e-commerce transaction data parsed through platforms like Google Tag Manager (GTM), Firebase, Shopify, Amplitude, and Zoho CRM.

  • Data housed within cloud environments, such as Google Cloud Platform (GCP) and BigQuery, to facilitate historical data migration and custom data engineering.

Note: DataVinci does not sell or independently monetize your customers' personally identifiable information (PII).

2. How We Use the Information

We use the collected data strictly to:

  • Provide, operate, and maintain our consulting services and technical implementations.

  • Conduct quantitative and qualitative analysis, including heatmap and session recording analysis, to generate validated hypotheses for A/B testing.

  • Unify customer data across browser events and backend interactions using tools like Rudderstack CDP.

  • Communicate with you regarding project updates, billing, and future service offerings.

3. Third-Party Data Sharing & Subprocessors

We do not share your information with third parties without your explicit consent. However, in the course of executing our services, data is routed through trusted third-party infrastructure and processors, which may include:

  • Analytics & Cloud Infrastructure: Google Analytics 4, Google Cloud Platform (BigQuery), Firebase.

  • Customer Data Platforms: Rudderstack CDP , Tealium.

  • Marketing & CRM: Google Ads, LinkedIn Ads, Meta Ads, Shopify, Zoho CRM.

4. Data Retention & Security

We retain your personal and operational data only for as long as necessary to fulfill our service agreements or comply with legal obligations. We utilize secure servers and industry-standard encryption protocols. While no internet transmission is 100% secure, we enforce strict internal access controls and organizational measures to prevent unauthorized data access or alteration.

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