Props and eVars | Why you should pass page names in both props and eVars?

You create a technical specification doc, providing the developers with instructions on the direct call rules which need to be fired when Jojo is interacted with at all the events stated by the e-com team.

You configure the direct call rule in Adobe Launch and you are all set to rock.

A week later, the e-com team checks on how Jojo is doing.

You create a shiny workspace report – showing total interactions with Jojo, number of times Jojo successfully helped in solving the visitors’ queries and you create a segment comparing the conversion rate of users who interacted with Jojo vs those who don’t.

You sent the report to the e-com team. They send  back a heart emoji and ask for a breakdown by page!

You are a bit confused. You open the pages report and break it down by the events you used in the report you sent earlier.

But, the out of box pages report is actually a prop report and if you have been following my previous 3 blogs, you know that props don’t persist.

The name of the page is recorded at a page load level, while interactions with Jojo are recorded as an event in a separate hit. So page name is recorded in a separate hit and interactions with Jojo are a separate hit. How will you break down the data between 2 hits?

If only there was a variable that could persist across multiple hits 🙂

Papa eVar to the rescue.

Now, if you pass page name in an eVar, it will persist on all the event hits that are made on a page after the page load call.

So, if you record the page name in eVar, it’s not just Jojo whose tail you can pick, but there can be any interaction that you want to look at a page level, you can break it down by the page name report in the eVar.

You create a new rule in Launch to pass the page name in eVar as well. Meanwhile, you create a segment for visits where Jojo was interacted with and apply it to the pages report.

You inform the e-com team that this pages report with segment will present directionally correct data, but you have enabled data collection for them to analyze the performance by week. This report will be available in 2 days and there will be no historic data.

They are pleased with your proactive approach and send you 2 heart emojis on IM.

Another mission accomplished in the action packed life of a digital analyst with mojo.

Now,

There is another very useful dimension that you can set in eVar along with the page name.

Can you guess?

Please guess. I insist.

Please. Come on.

Yes, you are right. Since you already know, I will end the blog here then. *kidding*