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Enhanced logging for Direct Call Rules and Custom Events for Launch/DTM

Enhanced logging for Direct Call Rules and Custom Events for Launch/DTM. The wonderful devs behind Adobe Launch have seen this…
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Adobe Launch Vs Adobe Dynamic Tag Management (DTM)

Adobe Launch Vs Adobe Dynamic Tag Management (DTM). The world seems to be heading towards digitization rapidly and exponentially. With…
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Configuring eVars: Choosing Allocation & Persistence

Configuring eVars: Choosing Allocation & Persistence. eVars are used as the primary custom variable in Adobe Analytics to help you…
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Adobe Launch: Naming Conventions

Adobe Launch: Naming Conventions. Name your Rules after the action and keep your Data Elements semantic. That's how it was…
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Omniture to Adobe Analytics: Adobe’s transition in data after a decade

Omniture to Adobe Analytics: Adobe's transition in data after a decade. Adobe has strategically acquired over 50 companies in an…
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NOTES IN ADOBE LAUNCH – NEW UPDATE

Notes in Adobe Launch. Great news! You can now add notes in Adobe Launch in almost all the components. So,…