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Google Analytics Settings Variable in Google Tag Manager

One of the Google Tag Manager's feature – Google Analytics settings variable makes Universal Analytics tag management much easier. One…
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Manage Bounce Rate with GTM

What is a bounce rate? Can we reduce/manage bounce rate with GTM ? Let's first start with definition of bounce…
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What is URL variable in Google Tag Manager?

Have you ever been in a situation when you need to extract a part of the URL and turn it…
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Cross Device Reporting in Google Analytics

Previously, conversions followed a “last interaction” attribution model, giving 100% of the conversion credit to the final device that the customer…
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Cohort Analysis Report in Google Analytics

To open the Cohort Analysis report: Sign in to Google Analytics. Navigate to your view. Open Reports. Select Audience > Cohort Analysis.…
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4 Types of Goals in Google Analytics

There are 4 types of goals in Google Analytics designed to help us make improvements to website and help the…
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Understanding Google Analytics for Firebase

Google introduced Firebase as its new set of tools for the mobile app developer to build, grow, and monetize their…
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Firebase Analytics vs Google Analytics 360: Mobile App Tracking

You may have heard recently that Google released a new unified mobile app platform called Firebase, which includes a new mobile…
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Campaign Tracking in Google Analytics

To track your custom marketing campaigns into Google Analytics, you need to use campaign tags (which are also called UTM…
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Rollup Property in Google Analytics 360

What is a Rollup property in Google Analytics? A rollup property is a GA 360 only feature and unique in…